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Developing Your Communications

Developing Your Communications

Communication In Organisations Quality of Communication Written Communication Letter Writing

Communication in Organisations (1)

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Developing Your Communications
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Communication is the lifeblood of an organisation, communication enables the organisation to function as one unit. Communication helps maintain the body.

Here are four main functions of communication in relation to an organisation. These are:

 To maintain the sense of common vision, purpose and direction.
 To enable all the activities to be done in an orderly and integrated fashion.
 To maintain the relationships and harmony of the various individuals and departments.
 To enable effective problem solving and decision making.

Although communication takes time, it saves time. With effective communication, delegation can take place and people can do their work in confidence. Mistakes are reduced and control is improved, and of course when change is needed, people will respond more readily if they are well informed. Conflict is less likely when the facts are readily available.

Exercise - Analysing The Quality Of Communication In Your Organisation (2)

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Exercise – Quality of communication in your organisation

Let's take a snapshot of the quality of communication in your organisation and try to identify areas for improvement. List the ten main departments, individuals or sections of your organisation in the chart below.

To help you have a look back at the audiences you identified in the first section or consider the following example from an airport:

  1. Board of Directors
  2. Managing Director
  3. Air traffic control
  4. Fire service
  5. Apron services
  6. Planning
  7. Terminal services
  8. Marketing
  9. Security
  10. Operations Director

Rating

If, for instance, you put 'managing director' in the top line (1) look along the row and compare the MD's relationship with the other departments/people you listed and rate them as follows:

Mark + if it is good and adequate.
Mark - if it is deficient.
Mark O if it is unimportant or you do not know.

Audiences 1 2 3 4 5 6 7 8 9 10
1
2
3
4
5
6
7
8
9
10

List four interfaces which need improving:

_
_
_
_

Improving Organisation Communications (3)

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There are two main strategies for improving communication:

 first improve and increase the flow of the communication at source, and
 second remove or reduce the barriers and blockages between the source and the focus of communication.

We'll leave you to tackle the first strategy of improving and increasing the flow of communications and instead take a closer look at the second strategy which deals with the source and focus for communication.

This table provides an overview of the barriers:

Function Barrier
Maintaining the common vision  Lack of awareness of environment
 Too much concern for today
 Resistance to change
Integrating activities  Poor inter-team coordination
 Little opportunity to meet
 Low profile leadership
Maintaining harmony  Low levels of trust and openness
 Division
 Individualism and low levels of team spirit
Enabling problem solving  Low influence
 Low levels of creativity
 High levels of criticism

Overcoming Barriers To Maintaining Common Vision (4)

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Function Barrier
Maintaining the common vision  Lack of awareness of environment
 Too much concern for today
 Resistance to change

Lack of Awareness of Environment
There is a great danger of organisations losing contact with their 'market place'.

Out of touch with the real world, it is difficult for leadership to communicate a unifying vision. Staff become content, contentment leads to complacency and complacency results in profound deafness -they will not hear!

To overcome this barrier we recommend the use of surveys and data collection exercises in which the organisation reviews its environment.

Too Much Concern for Today
Those organisations which have today as their primary focus will also have difficulty in maintaining a common view of the future. When most or all of the energy goes into what we are doing now/have been doing for years, then it is likely that the organisation will begin to fragment. Each individual worker and department gets so concerned about their own limited area that they begin to ignore their colleagues and neglect communication and cooperation.

To overcome this tendency, joint development programmes which bring together groups or individuals who have stopped communicating are useful.

Look back at chart on the previous page and select one interface which you have marked negative. What initiative could you propose which would require these two sections of your organisation to cooperate?

Resistance to Change
For those people in organisations that are resistant to change there are a number of reasons for this, namely that in their mind:

Change = Compromise
Change = Cost
Change = Effort
Change = Criticism of the past/present.

People with these views will attempt to stop their ears to communications which involve change.

To overcome this resistance, there should be a systematic attempt to raise the level of discontent with the present, create an appealing, inspiring vision and point to simple first steps.

Overcoming Barriers To Integrating Activities (5)

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Function Barrier
Integrating activities  Poor inter-team coordination
 Little opportunity to meet
 Low profile leadership

Poor Inter-Team Coordination
The second major function of communication within the organisation is that of integration; communication brings and holds the organisation's members into a cohesive working unit. However, without overall coordination by the central leadership, there will be the high probability of inter-team friction.

Sources of conflict
Conflict arises because someone wants what he cannot have. This simple observation comes from the first century AD and probably hasn't been bettered. Within the team, there are a number of objects at which that 'want' may be directed, and it is interesting to note that the list is almost the same as that which causes conflict to arise between nations:

territorial conflicts - 'I want part, or all of your job'
border conflicts - 'That's my job!'
resource conflicts - 'I’m using the car tonight!’
ethnic conflicts - 'You're different!'
influence conflicts - 'They won't listen to you!'
ideological conflicts - 'You're wrong!’

To this list we need only add 'personality based conflicts' and we have covered 99% of the sources of conflict in a team.

Territorial conflicts in the group setting relate to competition for roles or responsibilities.

 I want to be chairman or to be given responsibility for the next project -so do you.
 You think you can do my job better than I can, and make attempts to take over my work.

The conflict may be based on real, objective data.

 I do want your job as treasurer and I am determined to show up your shortcomings and inadequacies at every opportunity.
 Or, you may only think I want your job as treasurer and that every comment that I make about the quality of your work is a direct attack on your position. In fact, all I am trying to do is to improve your performance and strengthen your position as treasurer - I am just not doing it very well!

Real or imagined, conflict has been developed.

Border conflicts in teams arise when the roles and responsibilities of team members are not clear. Overlap occurs between your role and my role, and where our boundaries touch, there is confusion, friction and conflict. I think I am responsible for communication with the world outside the group, but as secretary you have the responsibility for the minutes, agenda and annual reports. I want to vet these,
but you see them as your sole responsibility. It is not that I want your job or you mine, it is simply that we are not clear where our boundaries lie.

Resource conflict. In the world it is oil or fish; in the team it is usually time or money. The team has a limited budget; it can only purchase one major piece of equipment this year - you want a photocopier, I want a projector. We want what we cannot have! Time is a more subtle source of conflict. It may be that I talk too much in the team and do not give you enough time to present your ideas and proposals.

Ethnic conflicts are one of the major problems facing the world today. We carry our prejudices into all situations, often without being aware of them. We discriminate. We try to put others 'in their place' - below us, of course!

Influence as a source of conflict is not easily recognised. You want to be the confidante of the team leader -so do I! You're only a woman! We tend to recruit in our own image: male or female, graduate or non-graduate, black or white.

Ideological conflicts cover a wide area and include religious prejudice and political differences. We value people who hold similar attitudes and priorities - and we get into conflict with those who differ from us.

Personality-based conflicts come from within. The hostile person is one who has developed feelings of insecurity and now tries to protect his weak self-concept by attacking others. Conflicts can also arise due to thinking patterns. For example, highly evaluative critical thinkers often get into conflict with creative thinkers, since the evaluator can see no value in the 'way out' ideas of the innovator, while the creative thinker will feel under constant pressure and attack by the critical thinker. Yet both are needed in the group.

QUESTION What sources of conflict do you experience in your team?

Whatever the source of conflict, we need to deal with it promptly and effectively, for unchecked conflict can damage or even destroy the team.

Leadership and the use of informal meetings are two vital factors which can help overcome personality-based conflicts.

Informal Meetings
The team that plays together, stays together. Informality aids communication, it allows the opportunity for relaxed, non-verbal, adult to adult communication to develop. A consideration of the Gospels will illustrate how much space Jesus gives to His disciples for the informal discussion -by the lake, on the hillside, on the road, in the fields, the upper room.

Create more space for informal exchange.

Check your own organisation communications against the following 10 questions.

Circle the response which best indicates your situation.
From which source do you receive most information? leadership minutes agenda intranet
Which channels do you use to give information? leadership meetings email blog
How often do you feel you have not been 'put in the picture'? never seldom sometimes often
Is information hard to come by in the organisation? never sometimes often always
How often do others in the organisation complain of not being 'in the picture'? never seldom sometimes often
How often do you have meetings? daily weekly monthly annually
How often have you found that work you are doing has been or is already being done by someone else in the organisation? never seldom sometimes often
How often have you found that a better briefing would have saved you time or effort? never seldom sometimes often
Are you able to communicate at organisation meetings? always often sometimes rarely
How often have you been 'by-passed' in the communication flow? never seldom sometimes often

More Articles …

  1. Overcoming Barriers to Maintaining Harmony (6)
  2. Overcoming Barriers to Problem Solving (7)
  3. Written Communication (8)
  4. Letter Writing (9)
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