Write with clarity by:
a) organising thoughts before putting them on paper
b) making the purpose known at the start
c) breaking complex thoughts into simple sentences
d) making only one point at a time
e) using short paragraphs
f) including adequate “signposts”
g) tabulating, if that makes comprehension easier
h) using examples, analogies and illustrations to drive a point home
i) bearing in mind the “language/culture” of the reader
j) paying attention to grammar and punctuation
k) recognising and avoiding ambiguous words and phrases
l) preferring the concrete to the abstract

Write with completeness by:
a) checking that all essential matter is included but ruling out the irrelevant
b) checking to see that 'who', 'what', 'when', 'where', 'why' and 'how' have all been dealt with
c) giving clear details of action to be taken
d) ensuring that communications to subordinates are as complete as those to superiors.

Write with conciseness by:
a) avoiding “fat” words and phrases that say nothing
b) avoiding rambling sentences that come easily in dictating but need to be re-read before the sense emerges
c) using plenty of full stops and semicolons
d) preferring short words to long words
e) preferring the active voice to the passive voice

Write with character by:
a) writing to express not to impress
b) revealing your personality in all communications
c) using positive everyday language

Write with courtesy by:
a) putting the reader before yourself
b) using content and language in terms that are appropriate, genuine and candid
c) remembering that if the reader fails to understand it is probably the writer's fault